Development staff directory

Development Operations

Samantha Wheeler Marrs

Samantha Wheeler Marrs

Senior Associate Vice President for Development Operations

Phone: (804) 828-1229

Email: swmarrs@vcu.edu

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Samantha Wheeler Marrs joined VCU in 2000 as director of corporate and foundation relations.

Today, her primary responsibility is to manage key DAR areas, including budget, Strategic Marketing and Engagement and Advancement Services, including donor relations, communications, annual giving, regional philanthropy and corporate and foundation relations.

Her previous experience includes eight years as program associate at The Andrew W. Mellon Foundation, where she coordinated higher-education grants. She holds degrees from Smith College and Columbia University. She has served as president of a local middle school PTA, chair of the board of the Virginia Poverty Law Center and secretary/treasurer of the board of VirginiaFIRST, a nonprofit dedicated to expanding STEM activities across the commonwealth.

 

Advancement Solutions

Natalie Spring

Natalie Spring

Assistant Vice President of Advancement Solutions

Email: springn@vcu.edu

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Prospect Development

Carrie Naumann (M.P.A.’08/GPA; Cert.’08/H&S)

Carrie Naumann (M.P.A.’08/GPA; Cert.’08/H&S)

Acting Co-Director of Prospect Development

Phone: (804) 828-2850

Email: naumanncp@vcu.edu

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Carrie Naumann joined VCU in October 2012. She provides primary prospect research, management and strategy support to various campus partners. She also is helping support the growth of data analytics within the prospect development office. She received a B.A. in government and international relations from George Mason University and an M.P.A. and certificate in nonprofit management from VCU. Before joining VCU, Naumann worked in prospect research for a nonprofit consulting firm in New York City as well as for the marketing and communications department of the Metropolitan Opera. She is webmaster for the Association of Professional Researchers for Advancement Virginia Chapter and has been involved with Women in Development, N.Y., New York Women’s Agenda, APRA Greater New York Chapter and the Association of Fundraising Professionals’ Fundraising Day in New York.

 
Ben Bromley

Ben Bromley

Acting Co-Director of Prospect Development

Phone: (804) 828-4546

Email: bsbromley@vcu.edu

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A member of the VCU team since 2014, Ben Bromley earned a B.A. in history and religious studies from the College of William & Mary and a M.S.I.S. in information science from the University of North Carolina at Chapel Hill. His career has spanned different facets of managing information, having previously worked in special collections and archives for William & Mary and the Library of Virginia.

 
Lindsay Rogillio

Lindsay Rogillio

Associate Director of Prospect Development

Phone: (804) 828-0808

Email: lrogillio@vcu.edu

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Adrienne E. Robertson

Adrienne E. Robertson

Sr. Prospect Research Analyst

Phone: 804-828-2862

Email: aerobertson2@vcu.edu

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Claire Radcliffe

Claire Radcliffe

Prospect Research Analyst

Email: radcliffec@vcu.edu

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Rachael Taylor

Rachael Taylor

Sr. Prospect Development Analyst

Phone: (804) 828-2043

Email: rftaylor@vcu.edu

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Joey Cuevas

Joey Cuevas

Prospect Development Analyst

Phone: (804) 828-2850

Email: cuevashj@vcu.edu

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Gifts and Records Management

Mandy L. Smith

Mandy L. Smith

Director of Gifts and Records Management

Phone: (804) 828-0348

Email: mlsmith4@vcu.edu

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Brandon Alliet

Brandon Alliet

Transaction Analyst

Email: allietb@vcu.edu

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Victoria Armstrong

Victoria Armstrong

Stewardship Coordinator

Phone: (804) 828-0632

Email: armstrongv@vcu.edu

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April Bennett-Mitchell

April Bennett-Mitchell

Senior Financial Technician

Phone: (804) 828-9430

Email: anbennettmit@vcu.edu

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Deveney Drew

Deveney Drew

Transaction Analyst

Email: ddrew3@vcu.edu

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Clevon Hall

Clevon Hall

Data Integrity Coordinator

Email: cchall@vcu.edu

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Clevon Hall earned his B.A. in English and film studies from Randolph-Macon College in January 2017 and joined VCU in February 2017 as a data entry clerk. While a student, he worked as an assistant for the R-MC Office of College Advancement.

 
Heidi Hernandez (B.A.’10/H&S)

Heidi Hernandez (B.A.’10/H&S)

Data Integrity Specialist

Phone: (804) 828-9812

Email: hernandezht@vcu.edu

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A member of the VCU team since 2012, Heidi Hernandez has a B.A. in English from VCU. Her previous work experiences involved inventory control data management and sales auditing in the retail industry.

 
Russell Johnson (B.S.’15/H&S)

Russell Johnson (B.S.’15/H&S)

Operations Analyst

Email: johnsonrc5@vcu.edu

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Brogan King

Brogan King

Assistant Director of Stewardship

Phone: (804) 828-0632

Email: beking@vcu.edu

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Symanetta L. Powell

Symanetta L. Powell

Transaction Analyst

Phone: (804) 828-2816

Email: slpowell@vcu.edu

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Brenda L. Smith

Brenda L. Smith

Data Integrity Specialist

Phone: (804) 828-3774

Email: blsmith2@vcu.edu

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Alicia Williams

Alicia Williams

Matching Gift and Compliance Specialist

Phone: (804) 828-1672

Email: awilliams47@vcu.edu

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Khaleliah N. Williams

Khaleliah N. Williams

Assistant Director of Gift Accounting

Phone: (804) 828-9430

Email: knwillia@vcu.edu

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Melanie Riezner

Melanie Riezner

Gift Accounting Analyst

Phone: (804) 828-5019

Email: mriezner@vcu.edu

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Melanie Riezner joined the VCU team in 2015 as a transaction analyst. She has a B.S. in psychology from the University of Houston. Before relocating to Virginia, she spent 17 years at a Houston nonprofit in various roles, including director of gift records.

 

 

 
Connie M. Rigsby

Connie M. Rigsby

Manager of Data Integrity

Phone: (804) 828-0288

Email: cmrigsby@vcu.edu

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A member of the VCU team since 2011, Connie Rigsby has more than 20 years of experience in Advancement Services with an emphasis on IRS guidelines, CASE best practices, database management and data integrity, all while adhering to the intentions of donors.

 

Information Systems

Rob Downs (M.S.’06/B)

Rob Downs (M.S.’06/B)

Executive Director, DAR Information Systems

Phone: (804) 828-0421

Email: rmdowns@vcu.edu

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A member of the VCU team for more than 10 years, Rob Downs has a B.S. from James Madison University and an M.S. from VCU. He was worked in VCU Technology Services, Creative Services and Advancement Services in all aspects of web and technology.

 
Nate Parker (B.S.’10/B)

Nate Parker (B.S.’10/B)

Director of CRM Development

Phone: (804) 827-4587

Email: parkerjn2@vcu.edu

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A member of the VCU team since 2011, Nate Parker earned a B.S. in information systems with a concentration in application development from VCU in 2010. He is part of the team that implemented the new DAR online giving and event database, systems and websites.

 
Matthew E. Chitty (B.S.’01/B)

Matthew E. Chitty (B.S.’01/B)

Application Developer

Phone: (804) 828-9853

Email: mechitty@vcu.edu

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Sam Giacco Jr.

Sam Giacco Jr.

Application Developer

Phone: (804) 828-7025

Email: sgiacco@vcu.edu

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Jenny J. Yoo

Jenny J. Yoo

Application Developer

Phone: (804) 827-4589

Email: jjyoo@vcu.edu

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Matt Kane (B.F.A.’06/A; Cert.’09/B; M.S.’17/B)

Matt Kane (B.F.A.’06/A; Cert.’09/B; M.S.’17/B)

Director of Data Management and Analytics

Phone: (804) 828-0462

Email: kanemj@vcu.edu

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Gordon Blum

Gordon Blum

Data Analyst

Phone: (804) 828-4739

Email: blumg@vcu.edu

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Allen Fournier

Allen Fournier

SQL Report Developer

Phone: (804) 828-5160

Email: afournier@vcu.edu

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Jazmine Gordon

Jazmine Gordon

Data Analyst

Phone: (804) 972-3986

Email: gordonjs@vcu.edu

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Jeff Green (B.F.A.’08/A)

Jeff Green (B.F.A.’08/A)

Web Developer

Email: greenjc@vcu.edu

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Jeff Green joined the VCU team as a web developer in 2014. His main responsibilities include event registration and giving forms as well as maintaining and developing the VCU Alumni website, DAR support website and DAR intranet. He has a B.F.A. in graphic design from VCU and worked previously as a graphic designer and web developer.

 
Matt Yopp

Matt Yopp

Director of Desktop and Systems Support

Phone: (804) 828-5315

Email: mdyopp@vcu.edu

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Matt Yopp, who joined the VCU team in 2012, has a B.A. from Collins College and holds A+ Certification and HDI CSR Certification. He has 10 years experience in IT and related technology fields.

 
William “Chris” Faris

William “Chris” Faris

Desktop and Systems Engineer

Phone: (804) 828-2285

Email: wcfaris2@vcu.edu

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William "Chris" Faris joined Advancement Services in 2016 as a desktop support technician. Faris has more than 10 years' experience in the IT support field and holds Network+ and HDI CSR certifications.

 
Kristen Stone (B.S.’06/H&S)

Kristen Stone (B.S.’06/H&S)

IT Project Manager

Phone: 8048280421

Email: stoneka2@vcu.edu

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Budget and Finance

Henry Davis III

Henry Davis III

Executive Director of Finance and Budget

Phone: (804) 828-5142

Email: hdavis8@vcu.edu

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Henry Davis joined VCU in June 2014 as director of finance and budget.

A licensed C.P.A. in Virginia, Davis spent 10 years as controller at GRTC followed by three years as CFO. He was responsible for a $45 million operating budget and a $9 million capital budget.

Davis earned a bachelor's in commerce with a concentration in accounting from the University of Virginia.

 
Lutie Hanson (B.A.’89/H&S)

Lutie Hanson (B.A.’89/H&S)

Assistant to the Director of Finance and Budget

Phone: (804) 828-1219

Email: llhanson@vcu.edu

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Adam Eddy (B.S.’10/E)

Adam Eddy (B.S.’10/E)

Budget and Finance Administrator

Phone: (804) 628-0248

Email: aeddy@vcu.edu

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Kelly McKay (M.S.’16/B)

Kelly McKay (M.S.’16/B)

Budget and Finance Administrator

Phone: (804) 628-0137

Email: kbmckay@vcu.edu

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Strategic Marketing and Engagement

Melanie Irvin (B.S.’96/MC)

Melanie Irvin (B.S.’96/MC)

Assistant Vice President, Strategic Marketing and Engagement

Phone: (804) 828-3975

Email: irvinms@vcu.edu

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In 2019, Melanie Irvin was named assistant vice president of Strategic Marketing and Engagement, a new division in the Office of Development and Alumni Relations that brings together Annual Giving, DAR Communications and Donor Relations and Events. Previously, Irvin lead the DAR Communications team for 13 years. Before arriving at VCU, Irvin spent nine years at the Richmond Times-Dispatch. She holds a bachelor degree in mass communications with a double major in political science from VCU, where she was executive editor of the thrice-weekly Commonwealth Times, and is a 2012 graduate of the VCU Leadership Development Program at the Grace E. Harris Leadership Institute. In 2011, she won an Emmy for her work on an institutional philanthropy commercial, “Invest in VCU.”

 

DAR Communications

Kristen Caldwell (B.S.’94/MC)

Kristen Caldwell (B.S.’94/MC)

Executive Director, DAR Communications

Phone: (804) 828-3977

Email: kcaldwell2@vcu.edu

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Kristen Caldwell joined VCU in 2006 as a managing editor and assistant creative director in University Relations before joining the DAR Communications team in 2015. In her role of associate director of development and alumni marketing and communications, she manages the VCU Alumni magazines, Shafer Court Connections and Scarab; writes and develops communications for membership campaigns and alumni events; and sets strategy for social media. She holds a bachelor's degree in mass communications from VCU.

 
Judy Arginteanu

Judy Arginteanu

Copy Editor

Email: arginteanj@vcu.edu

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James Irwin

James Irwin

Managing Editor

Email: jjirwin@vcu.edu

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Matthew Stoss

Matthew Stoss

Associate Editor

Phone: (804) 828-0880

Email: jjirwin@vcu.edu

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Mitchell Moore (B.S.’07/MC; M.S.’08/E)

Mitchell Moore (B.S.’07/MC; M.S.’08/E)

Senior Director of Creative Content

Phone: (804) 827-3617

Email: mooreml3@vcu.edu

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Mitchell Moore joined DAR Communications in January 2014. In his current role, he serves as creative director for all donor and alumni digital and print productions, including Impact donor magazine, Shafer Court Connections and Scarab alumni magazines, direct mail solicitations, donor events and alumni programming. Moore has worked as part of multiple CASE award-winning productions, including a Grand Award for graphic design of a donor impact report in 2016. Before joining DAR, he spent six years in the VCU Athletics Communications office as a graphic designer and primary media relations contact for six intercollegiate sports. Moore holds a bachelor’s degree in mass communications and a master’s in recreation, parks and sport leadership from VCU.

 
Desiree Charity (B.S.’17/MC)

Desiree Charity (B.S.’17/MC)

Creative Content Specialist

Phone: (804) 827-2349

Email: charityd@vcu.edu

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Terri Curtis

Terri Curtis

Assistant Director of Creative Content

Phone: (804) 828-1223

Email: tlcurtis@vcu.edu

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Terri Curtis is a leading graphic designer with a passion for higher education design. In 2015, she joined VCU as a creative content assistant. In DAR, Curtis visually reaches out to alumni, donors, friends and colleagues. Previously, Curtis worked for Virginia State University, contributing her diverse design and marketing skills for several campaigns. She holds a bachelor's of fine arts degree in graphic design from VSU and was named Better Creative Directors on the VSU homepage in 2014 to promote the graphic design program. Curtis received a Master of Professional Studies in the Business of Art and Design (M.P.S. BAD) from the Maryland Institute College of Art (MICA) in 2019.

 
Jud Froelich (M.S.’21/B)

Jud Froelich (M.S.’21/B)

Assistant Director of Creative Media

Phone: (804) 828-5563

Email: ajfroelich@vcu.edu

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Kirk Nawrotzky

Kirk Nawrotzky

Creative Media Coordinator

Email: nawrotzkykg@vcu.edu

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Travis Wolfrey (B.S.’96/MC)

Travis Wolfrey (B.S.’96/MC)

Creative Project Manager

Email: collierte2@vcu.edu

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Margaret McVicar

Margaret McVicar

Associate Director, DAR Communications

Phone: (804) 828-3977

Email: mcvicarmm@vcu.edu

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Brelyn Powell

Brelyn Powell

Assistant Director, DAR Communications

Phone: (804) 467-2316

Email: blpowell@vcu.edu

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Brelyn Powell joined VCU in 2016. In her role of assistant director for DAR Communications, she leads communication efforts for VCU's Invest in Me campaign; writes feature articles for online and print publications; manages DAR's quarterly donor e-newsletter; maintains the support.vcu.edu site; manages communications for the Black & Gold & You employee giving campaign; and produces other communications as needed in support of annual giving, planned giving, alumni and stewardship efforts. She graduated from Christopher Newport University in 2014 with a B.A. in English with a concentration in writing, and has maintained a focus on writing for public relations, development and civic engagement throughout her career.

 

DAR Marketing

Jenna Baer Hart (B.S.’06/B)

Jenna Baer Hart (B.S.’06/B)

Senior Director, Constituent Marketing

Phone: (804) 828-0232

Email: jbhart@vcu.edu

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Jenna Hart joined VCU in August 2014 as associate director of annual giving. She works to increase alumni participation by focusing annual giving operations on retaining, renewing and acquiring alumni donors. She earned a B.S. in business administration and management from Virginia Commonwealth University and a master's in human resource management from the University of Richmond. She spent five years working at the University of Richmond, where she managed direct mail, email and social media annual solicitations for the undergraduate alumni population. She also recruited, trained and motivated more than 250 alumni volunteers who worked toward the university's class giving goal of $2 million annually.

 
Katie Buzby (B.S.’10/B)

Katie Buzby (B.S.’10/B)

Director of Constituent Marketing

Email: kdbuzby@vcu.edu

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A member of the DAR team since 2011, Katie Buzby leads the team of constituent marketing associates who interact with all campus partners to execute DAR-related business communications. She is responsible for coordination, scheduling and quality control for alumni and donor emails, direct mail and event communications. She earned a B.S. in marketing with a minor in Spanish language from VCU in 2010. Buzby won the DAR Spirit Award in 2015.

 
Daniel Serafin

Daniel Serafin

Constituent Marketing Specialist

Phone: (804) 828-0880

Email: serafind@vcu.edu

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Kyle Springer (B.F.A.’15/A)

Kyle Springer (B.F.A.’15/A)

Digital Content Specialist, Constituent Marketing

Email: springerkb@vcu.edu

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Ravynn Sykes

Ravynn Sykes

Constituent Marketing Specialist

Phone: (804) 828-0880

Email: rsykes@vcu.edu

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Brendan Hood (B.S.’15/B; Cert.’15/DVC; M.B.A.’19/B)

Brendan Hood (B.S.’15/B; Cert.’15/DVC; M.B.A.’19/B)

Associate Director of Constituent Marketing

Phone: (804) 827-3574

Email: hoodbp@vcu.edu

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Brendan Hood, a member of the DAR team since 2015, supports DAR's campus partners in their efforts to engage constituents through strategic marketing and communications. Hood consults with partners on multichannel strategies, ensures consistent messaging and coordinates projects through VCU’s CRM, RADAR. He holds a B.S. in marketing and an M.B.A. from VCU, where he was president of the student alumni association and student representative to the university's Board of Visitors.

 
Parks Smith

Parks Smith

Senior Director, Marketing Strategy

Phone: (804) 937-2409

Email: pasmith4@vcu.edu

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Parks Smith formerly worked for the alumni relations office at his alma mater, Longwood University. He focuses his energies at VCU on enhancing the alumni volunteer experience and directs our alumni volunteer engagement strategy with a focus on how to recruit, train, retain and steward alumni into meaningful volunteer roles.

 
Joshua Cross

Joshua Cross

Communications Analyst

Phone: 804-827-0653

Email: jcross5@vcu.edu

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Joshua Cross joined VCU in March 2018 as communications analyst. He graduated with a B.S. in Information Science from Christopher Newport University in 2010. Before joining DAR, he was in the inaugural class of University Fellowship Program at Christopher Newport and later was responsible for maintaining the database used in communicating with prospective students.

 
Anthony Langley (B.S.’16/MC)

Anthony Langley (B.S.’16/MC)

Assistant Director of Digital Media Strategy

Phone: (804) 828-0022

Email: langleyat@vcu.edu

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Anthony Langley joined DAR Communications in October 2015 and earned his B.S. in public relations from VCU’s Robertson School of Media and Culture in 2016. During his time as a student, he helped design public relations campaigns for the Central Virginia Emergency Management Alliance and the Virginia Department of Social Services.  He is responsible for researching and writing articles for the alumni magazine, website, and monthly e-newsletter, as well as helping to develop social media strategies and campaigns.

 
Jenn Papenfuse (M.P.A.’06/GPA; Cert.’06/GPA)

Jenn Papenfuse (M.P.A.’06/GPA; Cert.’06/GPA)

Senior Director, Stewardship Programs

Phone: (804) 828-0745

Email: jbpapenfuse@vcu.edu

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A member of the VCU team since 2004 (she started as a student worker), Jenn Papenfuse has a B.A. from the University of Virginia and an M.P.A. from VCU.

She won the DAR Team Spirit Award in 2012.

 
Sara Fetherolf

Sara Fetherolf

Assistant Director, Donor Engagement

Email: sfetherolf@vcu.edu

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Debrielle K. Williams (B.S.’13/H&S)

Debrielle K. Williams (B.S.’13/H&S)

Associate Director, Donor Engagement Operations

Phone: (804) 828-2049

Email: williamsd8@vcu.edu

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Debrielle Williams joined the VCU DAR staff while still an undergraduate in 2012. She previously served as an administrative assistant to the development coordinator at the nonprofit Greater Richmond SCAN. She obtained her bachelor's degree in sociology from VCU in 2013.

 

DAR Signature Events

Ashley Burton

Ashley Burton

Executive Director, DAR Signature Events

Phone: (804) 828-7162

Email: aldburton@vcu.edu

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Ashley Burton joined VCU Alumni as the director of alumni reunion and recognition programs in August 2018. She is responsible for the strategy, growth and success of reunions on the MCV and Monroe Park campuses. She also ensures that alumni are appropriately recognized for their contributions, both personally and professionally, through meaningful award ceremonies and events.

Most recently, Burton spent six years at the VCU School of the Arts in Qatar, where she managed events, festivals, ceremonies, conferences and diplomatic and VIP protocol. Before working in Qatar, she worked at VCU Massey Cancer Center, where she led sponsorship, fundraising and marketing for the center’s largest fundraising event, The Massey Challenge.

She maintains a professional certification as a Certified Special Event Professional through the International Live Events Association and is a licensed trainer by The Protocol School of Washington to teach intercultural etiquette and protocol.

Burton is a graduate of Longwood University and earned a certificate in event management from The George Washington University.

 

 
Lauren Sformo Leavy (Cert.'19/GPA)

Lauren Sformo Leavy (Cert.'19/GPA)

Associate Director, DAR Signature Events

Phone: (804) 628-2249

Email: leleavy@vcu.edu

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Lauren joined VCU Alumni as a project coordinator for outreach and engagement in February 2017 and became senior coordinator of alumni engagement events in August 2017. In her current role, she coordinates recognition programs such as 10 Under 10, and the alumni-owned business program. Lauren also assists with the MCV Campus Reunion Weekend and other recognition programs.

Before coming to Richmond, Lauren worked in the event planning field for five years in Rochester, New York. She received her B.A. in Communications Studies and Digital Media Arts from Canisius College in Buffalo, New York. Lauren received her Corporate Event Planning Certificate through the VCU Office of Continuing and Professional Education in 2017 and her Certificate in Nonprofit Management from the L. Douglas Wilder School of Government and Public Affairs in 2019.

 
Jared Kline

Jared Kline

Event Specialist

Email: klinejc2@vcu.edu

View bio
 

Strategic Initiatives

Michael P. Andrews (M.S.’05/E)

Michael P. Andrews (M.S.’05/E)

Executive Director, Strategic Initiatives

Phone: (804) 828-0236

Email: andrewsmp@vcu.edu

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A member of the VCU staff since 2006, Michael P. Andrews earned a B.S. from Hofstra University and a master's from VCU. After seven years of business-to-business sales and marketing experience with two Fortune 500 companies, he transitioned into higher education. Today, his primary focus is generating annual fund revenue streams through direct marketing via mail, phone, digital, crowdfunding and emerging technology strategies.

He excels in multichannel marketing, emphasizing alumni engagement and fundraising. In August 2011, Andrews split responsibilities with the College of Humanities and Sciences and Development and Alumni Relations to build the university's first centralized annual giving office. In 2012-2013, Andrews was instrumental in building out a 19-center, on-site call center known as the Gold Line. It continues to be the most successful tool in the effort to attract alumni donors.

Since his arrival in DAR, Andrews has been the catalyst for increasing alumni participation donors by 42 prcent (8,064 in FY12 to 11,469 in FY18). That increase in alumni donors also helped to increase alumni annual giving revenue to from $12.7 million in FY12 to $40.1 million in FY18.

In 2013, Andrews received an Emmy award for his role in producing the "Invest in VCU" TV spot. In February 2016, under his direction, the annual giving office received Platinum and Gold honors from the Council for Advancement and Support of Education. In April 2016, Andrews earned a merit award in the CASE category of Brief Events and Observances for the Battle for the Capital Alumni Giving Challenge.

 
Jessie Pilot (M.S.’19/B)

Jessie Pilot (M.S.’19/B)

Assistant Director, Strategic Initiatives

Phone: (804) 827-2664

Email: pilotj@vcu.edu

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Jessie Pilot has been a member of the DAR team since May 2015. She has a B.A. in communication from Virginia Tech and an M.S. in business from VCU. Her duties include working with campus partners on their annual giving solicitations, coordinating mailings and organizing and implementing an approach for each area to achieve its annual giving goals. She also manages the Igniter crowdfunding platform.  

 

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