Development staff directory

Samantha Wheeler Marrs joined VCU in 2000 as director of corporate and foundation relations.

Today, her primary responsibility is to manage key DAR areas, including budget, Strategic Marketing and Engagement and Advancement Services, including donor relations, communications, annual giving, regional philanthropy and corporate and foundation relations.

Her previous experience includes eight years as program associate at The Andrew W. Mellon Foundation, where she coordinated higher-education grants. She holds degrees from Smith College and Columbia University. She has served as president of a local middle school PTA, chair of the board of the Virginia Poverty Law Center and secretary/treasurer of the board of VirginiaFIRST, a nonprofit dedicated to expanding STEM activities across the commonwealth.

A member of the VCU team for more than 10 years, Rob Downs has a B.S. from James Madison University and an M.S. from VCU. He was worked in VCU Technology Services, Creative Services and Advancement Services in all aspects of web and technology.

A member of the VCU team since 2011, Nate Parker earned a B.S. in information systems with a concentration in application development from VCU in 2010. He is part of the team that implemented the new DAR online giving and event database, systems and websites.

Matt Yopp, who joined the VCU team in 2012, has a B.A. from Collins College and holds A+ Certification and HDI CSR Certification. He has 10 years experience in IT and related technology fields.

In 2019, Melanie Irvin was named assistant vice president of Strategic Marketing and Engagement, a new division in the Office of Development and Alumni Relations that brings together Annual Giving, DAR Communications and Donor Relations and Events. Previously, Irvin lead the DAR Communications team for 13 years. Before arriving at VCU, Irvin spent nine years at the Richmond Times-Dispatch. She holds a bachelor degree in mass communications with a double major in political science from VCU, where she was executive editor of the thrice-weekly Commonwealth Times, and is a 2012 graduate of the VCU Leadership Development Program at the Grace E. Harris Leadership Institute. In 2011, she won an Emmy for her work on an institutional philanthropy commercial, “Invest in VCU.”

Kristen Caldwell joined DAR in 2015 as associate director for alumni marketing and communications. In 2021, she was named executive director of DAR Communications, where she leads a dynamic team responsible for crafting compelling content to increase engagement and philanthropy among all constituencies. Before arriving at DAR, she spent nine years at VCU Enterprise Marketing and Communications as a managing editor and assistant creative director. She holds a bachelor’s degree in mass communications from VCU and is a 2018 graduate of the VCU Leadership Development Program at the Grace E. Harris Leadership Institute. She has won numerous CASE and PRSA awards for her work.

Jenna Hart (B.S.’06)  joined the annual giving team at VCU in August 2014. Since 2021 she has led the constituent marketing team which includes annual giving solicitations as well as universitywide direct mail and email operations. She works to increase engagement and philanthropic support by focusing marketing operations on engaging constituents and retaining, renewing and acquiring donors. 

Prior to joining VCU, she spent five years working at the University of Richmond advancement team, where she managed multichannel annual giving solicitations, completed personal solicitations, and managed hundreds of alumni and student volunteers.

She holds a bachelor’s degree in business administration and management from Virginia Commonwealth University and a master's degree in human resource management from the University of Richmond.

A member of the VCU team since 2004 (she started as a student worker), Jenn Papenfuse has a B.A. from the University of Virginia and an M.P.A. from VCU.

She won the DAR Team Spirit Award in 2012.

Ashley Burton joined VCU Alumni as the director of alumni reunion and recognition programs in August 2018. She is responsible for the strategy, growth and success of reunions on the MCV and Monroe Park campuses. She also ensures that alumni are appropriately recognized for their contributions, both personally and professionally, through meaningful award ceremonies and events.

Most recently, Burton spent six years at the VCU School of the Arts in Qatar, where she managed events, festivals, ceremonies, conferences and diplomatic and VIP protocol. Before working in Qatar, she worked at VCU Massey Cancer Center, where she led sponsorship, fundraising and marketing for the center’s largest fundraising event, The Massey Challenge.

She maintains a professional certification as a Certified Special Event Professional through the International Live Events Association and is a licensed trainer by The Protocol School of Washington to teach intercultural etiquette and protocol.

Burton is a graduate of Longwood University and earned a certificate in event management from The George Washington University.

A member of the VCU staff since 2006, Michael P. Andrews earned a B.S. from Hofstra University and a master's from VCU. After seven years of business-to-business sales and marketing experience with two Fortune 500 companies, he transitioned into higher education. Today, his primary focus is generating annual fund revenue streams through direct marketing via mail, phone, digital, crowdfunding and emerging technology strategies.

He excels in multichannel marketing, emphasizing alumni engagement and fundraising. In August 2011, Andrews split responsibilities with the College of Humanities and Sciences and Development and Alumni Relations to build the university's first centralized annual giving office. In 2012-2013, Andrews was instrumental in building out a 19-center, on-site call center known as the Gold Line. It continues to be the most successful tool in the effort to attract alumni donors.

Since his arrival in DAR, Andrews has been the catalyst for increasing alumni participation donors by 42 prcent (8,064 in FY12 to 11,469 in FY18). That increase in alumni donors also helped to increase alumni annual giving revenue to from $12.7 million in FY12 to $40.1 million in FY18.

In 2013, Andrews received an Emmy award for his role in producing the "Invest in VCU" TV spot. In February 2016, under his direction, the annual giving office received Platinum and Gold honors from the Council for Advancement and Support of Education. In April 2016, Andrews earned a merit award in the CASE category of Brief Events and Observances for the Battle for the Capital Alumni Giving Challenge.