The Zeitgeist of Zeitguide: It’s What You Need to Know: Sept. 23, 2016

The VCU Brandcenter’s two-year, full-time master’s program develops the best creative problem-solvers in the world. This special campaign launch edition of its Friday Forum speaker series featured Brad Grossman, founder and CEO of Zeitguide, a cultural compendium that helps CMOs, CCOs, CEOs and their entire organizations know what to read, what to see, what to hear, why it’s important and how it can inform decision-making.