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Development staff directory

Development and Alumni Communications

Melanie Irvin Seiler (B.S.'96/MC)

Melanie Irvin Seiler (B.S.'96/MC)

Senior Director of Development and Alumni Communications

Phone: (804) 828-3975

Email: miseiler@vcu.edu

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With almost 20 years of professional communications experience, Seiler has greatly expanded the central office of Development and Alumni Communications during her nine years at VCU.

She directs and executes the delivery of multifaceted messages to a variety of audiences, internally and externally, while setting policy and tone for development and alumni communications across the university.

Before arriving at VCU, Seiler worked for nine years at the Richmond Times-Dispatch. She holds a bachelor degree in mass communications with a double major in political science from VCU, where she was executive editor of the thrice-weekly Commonwealth Times, and is a 2012 graduate of the VCU Leadership Development Program at the Grace E. Harris Leadership Institute. In 2011, she won an Emmy for her work on an institutional giving video, “Invest in VCU.”

 
Kristen Caldwell (B.S.'94/MC)

Kristen Caldwell (B.S.'94/MC)

Associate Director of Development and Alumni Marketing and Communications

Phone: (804) 828-3977

Email: kcaldwell2@vcu.edu

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Caldwell joined VCU in 2006 as a managing editor and assistant creative director in University Relations before joining the DAR Communications team in 2015. In her role of associate director of development and alumni marketing and communications, she manages the VCU Alumni magazines, Shafer Court Connections and Scarab; writes and develops communications for membership campaigns and alumni events; and sets strategy for social media. She holds a bachelor's degree in mass communications from VCU.

 
Emma Coates

Emma Coates

Assistant Director of Donor Communications and Marketing

Phone: (804) 828-2694

Email: ekcoates@vcu.edu

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Coates joined VCU in 2015. In her role of assistant director of donor communications and marketing, she manages and edits Impact, the magazine for donors and friends of VCU, and writes and edits donor impact reports, campaign materials and annual giving communications pieces, among other assignments. Previously, Coates spent 20 years in the magazine publishing industry, at titles including Billboard, Elle, Harper’s Bazaar and, most recently, Richmond magazine. A U.K. native, she earned her B.A. in English Language and Literature from the University of Liverpool in England.

 
Katie Buzby (B.S.'10/B)

Katie Buzby (B.S.'10/B)

Director of Constituent Marketing

Email: kdbuzby@vcu.edu

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A member of DAR since 2011, Buzby leads the team of direct marketing associates who interact with all units for DAR-related business communications. She is responsible for coordination, scheduling and quality control for alumni and donor emails, direct mail and event communications. Serving as the lead strategist for VCU Alumni social media, Buzby has led successful paid and unpaid social campaigns supporting engagement goals for the offices of annual giving and alumni relations. She earned a B.S. in marketing with a minor in Spanish language from VCU in 2010. Buzby won the DAR Spirit Award in 2015.

 
Mitchell Lee Moore (B.S.’07/MC; M.S.’08/E)

Mitchell Lee Moore (B.S.’07/MC; M.S.’08/E)

Associate Director of Creative Content

Phone: (804) 827-3617

Email: mooreml3@vcu.edu

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Moore joined Development and Alumni Communications in January 2014. In his current role, he serves as creative director for all donor and alumni digital and print productions, including Impact donor magazine, Shafer Court Connections and Scarab alumni magazines, direct mail solicitations, donor events and alumni membership. Moore has worked as part of multiple CASE award-winning productions, including a grand award for graphic design of a donor impact report in 2016. Prior to joining DAR, he spent six years in the VCU Athletics Communications office as a graphic designer and primary media relations contact for six intercollegiate sports. Moore holds a bachelor’s degree in mass communications and a master’s in recreation, parks and sport leadership from VCU.

 
Terri Curtis

Terri Curtis

Creative Content Assistant

Phone: (804) 828-1223

Email: tlcurtis@vcu.edu

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Curtis is a leading graphic designer with a passion for higher education design. In 2015, she joined VCU as a creative content assistant. In Development & Alumni Relations, Terri is able to visually reach out to alumni, donors, friends and colleagues. She is enjoying the new campus community and is embracing the Ram culture. Previously, Terri worked for Virginia State University, contributing her diverse design and marketing skills for several campaigns. She holds a bachelor's of fine arts degree in graphic design from VSU and was named Better Creative Directors on the VSU homepage in 2014 to promote the graphic design program. She has a gift for typography and design concepts.

 
Jud Froelich

Jud Froelich

Multimedia Assistant

Email: ajfroelich@vcu.edu

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Brendan Hood (B.S.'15/B)

Brendan Hood (B.S.'15/B)

DAR Marketing Associate

Phone: (804) 827-3574

Email: hoodbp@vcu.edu

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Hood, a member of the Development and Alumni Relations team since May 2015, earned his B.S. in marketing from the VCU School of Business and a certificate in product innovation from the VCU da Vinci Center. His responsibilities include coordinating direct mailing, email and event communications as well as building advanced segments for use in configuring direct marketing efforts into VCU’s CRM -- RADAR. He also serves as a point of contact for universitywide clients regarding the implementation of RADAR, marketing strategy and best practices.

 
Anthony Langley (B.S.'16/MC)

Anthony Langley (B.S.'16/MC)

Communications Assistant

Phone: (804) 828-0022

Email: langleyat@vcu.edu

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Langley joined Development and Alumni Communications in October 2015 and earned his B.S. in Public Relations from VCU’s Robertson School of Media and Culture in 2016. During his time as a student, he helped design public relations campaigns for the Central Virginia Emergency Management Alliance and the Virginia Department of Social Services.  He is responsible for researching and writing articles for the alumni magazine, website, and monthly e-newsletter, as well as helping to develop social media strategies and campaigns.

 
Jessie Pavlidis

Jessie Pavlidis

DAR Marketing Associate

Phone: (804) 827-2664

Email: pavlidisjl@vcu.edu

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Pavlidis has been a member of the DAR team since May of 2015. She has a B.A. in communication from Virginia Tech and is pursuing her M.B.A. at VCU. Her duties include coordinating emails, compiling and organizing direct mail efforts, providing mailing lists by use of query and inputting all necessary data into the new CRM system -- RADAR. Her focus is to utilize the new CRM system to benefit her clients by providing knowledge and tools to better understand how to market to alumni and donors.

 
Brelyn Powell

Brelyn Powell

Donor Communications Specialist

Phone: (804) 828-3797

Email: blpowell@vcu.edu

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Brelyn Powell joined VCU in March of 2016 as Donor Communications Specialist. She graduated from Christopher Newport University in 2014 with a B.A. in English with a concentration in writing. Throughout her education, she focused on writing for public relations, philanthropy and civic engagement. Before starting at VCU, she worked for the Virginia Chapter of the Leukemia and Lymphoma Society on the Student Series Campaign team.

 
Julie Young

Julie Young

Internal Communications Specialist

Phone: (804) 827-2188

Email: jbyoung@vcu.edu

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Young joined the VCU DAR team in August 2015 to write weekly newsletters and other internal communications. Her duties include providing digital marketing content for TV screens in the new DAR building, updating the DAR intranet, writing newsletters, stories and other internal marketing pieces for the annual faculty/staff/retiree fundraising campaign and assisting with Talent Management initiatives. She also contributes stories to VCU Alumni publications, having written for for three daily newspapers during a lengthy journalism career. She spent 12 years writing for the Richmond Times-Dispatch Flair sections, winning a first-place Virginia Press Association award in 2011 for her home and garden stories. She is a freelance writer for Richmond Magazine's R*Home and holds an English degree from the University of Virginia.

 
Fadel Allassan

Fadel Allassan

Communications Assistant

Phone: (804) 828-6511

Email: allassanfg@vcu.edu

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