Development staff directory

Annual Giving

Michael P. Andrews (M.S.’05/E)

Michael P. Andrews (M.S.’05/E)

Executive Director of Annual Giving

Phone: (804) 828-0236

Email: andrewsmp@vcu.edu

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A member of the VCU staff since 2006, Michael P. Andrews (M.S.'05/E) earned a B.S. from Hofstra University and master's from Virginia Commonwealth University.  After seven years of business-to-business sales and marketing experience with two Fortune 500 companies, he transitioned into higher education. Today, his primary focus is generating annual fund revenue streams through direct marketing via mail, phone, digital, crowdfunding and emerging technology strategies.
He excels in multichannel marketing, emphasizing alumni engagement and fundraising. In August 2011, Andrews split responsibilities with the College of Humanities and Sciences and central Development and Alumni Relations to build the university's first centralized annual giving office. In 2012-2013, Andrews was instrumental in building out a 19-center on-site call center known as the Gold Line. It continues to be the most successful tool in the effort to attract alumni donors.
Since his arrival in DAR, Andrews has been the catalyst for increasing alumni participation donors by 42 prcent (8,064 in FY12 to 11,469 in FY18). That increase in alumni donors also helped to increase alumni annual giving revenue to from $12.7 million in FY12 to $40.1 million in FY18.
In 2013, Andrews received an Emmy award for his role in producing the "Invest in VCU" TV spot, which aired during the VCU men's basketball games. In February 2016, under his direction, the annual giving office received Platinum and Gold honors from the Council for Advancement and Support of Education. In April 2016, Andrews earned a merit award in the CASE category of Brief Events and Observances for the Battle for the Capital Alumni Giving Challenge.
 
Jenna Baer Hart (B.S.’06/B)

Jenna Baer Hart (B.S.’06/B)

Director of Annual Giving Outreach

Phone: (804) 828-0232

Email: jbhart@vcu.edu

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Jenna Hart joined VCU in August 2014 as associate director of annual giving. She works to increase alumni participation by focusing annual giving operations on retaining, renewing and acquiring alumni donors. She earned a B.S. in Business Administration and Management from Virginia Commonwealth University and a master's degree in Human Resource Management from the University of Richmond. She spent five years working at the University of Richmond where she managed direct mail, email and social media annual solicitations for the undergraduate alumni population. She also recruited, trained and motivated more than 250 alumni volunteers who worked toward the university's class giving goal of $2 million annually.

 
David Kunnen

David Kunnen

Director, Leadership Annual Giving Programs

Phone: (804) 828-5213

Email: dkunnen@vcu.edu

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David joined the VCU team in 2018 as director of leadership annual giving programs to increase the number of alumni and friends making annual fund gifts. Before joining VCU, David spent 14 years serving nonprofits in the Richmond area, including Blue Sky Fund, the American Heart Association and the YMCA of Greater Richmond. David earned a B.S. in accounting and information systems and a master's in accounting with a concentration in taxation, both from Virginia Tech. He is a member of the Leadership Metro Richmond Class of 2019. 

 
Jessie Pavlidis

Jessie Pavlidis

Project Coordinator

Phone: (804) 827-2664

Email: pavlidisjl@vcu.edu

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Pavlidis has been a member of the DAR team since May of 2015. She has a B.A. in communication from Virginia Tech and is pursuing her M.B.A. at VCU. Her duties include coordinating emails, compiling and organizing direct mail efforts, providing mailing lists by use of query and inputting all necessary data into the new CRM system -- RADAR. Her focus is to utilize the new CRM system to benefit her clients by providing knowledge and tools to better understand how to market to alumni and donors.

 
Rob Reid

Rob Reid

Digital Fundraising Strategist

Phone: (804) 827-0632

Email: rjreid@vcu.edu

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Rob Reid joined VCU in 2016 as media director for University Relations, where he developed media strategies and managed the paid advertising budget for the Make it real. undergraduate recruitment campaign. In 2018, he joined the Office of Annual Giving team as a digital fundraising strategist. As part of DAR, his primary responsibilities are to develop data-driven strategies that increase engagement and giving through digital media. 
Rob earned his B.S in communications from the University of Tennessee and has worked in various media-planning and buying roles at ndp, RightMinds, Cavalier Telephone and S&K Menswear. He has also been active in the advertising community, serving on the board of directors of the Advertising Club of Richmond as president and treasurer. 
 
Richard T. Spain IV (M.Ed.’13/E)

Richard T. Spain IV (M.Ed.’13/E)

Leadership Engagement Officer

Phone: (804) 828-6502

Email: spainrt@vcu.edu

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