Crowdfunding toolkit

Welcome! We are so happy to have you participate in this year’s crowdfunding campaign to raise funds for VCU’s Invest in Me campaign.

Our fundraising goal for this campaign is $50,000. VCU’s Invest in Me campaign raises funds to enhance the student experience. Funding for scholarships that reward excellence, open doors to opportunity and nurture talent. Funding that helps students extend their education beyond the classroom through enriching experiential learning opportunities.

Below is a quick guide for social media posts and email you can share throughout the spring and how to make a donation. Please feel free to reach out to Jessie Pavlidis (M.S.’19/B), project coordinator for Annual Giving, at any point during the week with questions.

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Thank you

Invest In Me: Thank You

 

Tips for success:

  • Make your gift, be sure to tell your friends why you give! Your story of why you give back as a member of the Ram family will help encourage others to follow your lead. The more Rams who participate, the bigger a success Invest in Me will be!
  • Engage and share with your network! Make it personal or repost content from VCU’s social accounts throughout the campaign.
  • Whatever you decide to post, don’t forget to include #IIMVCU, tag @VCU and use this link: support.vcu.edu/IIM.

Donations: Make your gift first before sharing the campaign with your network. Making a gift is easy through the Igniter website, support.vcu.edu/IIM.

Social media: All fundraising for this effort will be done through social media and emails, so be active! Use your social media channels to your advantage by letting your friends and family know about the campaign and explain the purpose of our fundraising campaign.

We have included some Facebook posts in this document to get you started. Feel free to use or adapt these as you see fit and share them throughout the campaign. Of course, include our hashtag #IIMVCU.

Draft email: Included in this document is a sample email for you to send out to potential donors letting them know about the Invest in Me campaign. Of course, this email is merely a guide and you should feel free to edit it as you see fit.

Advocate social media posts

Below are sample social media posts to use during the campaign. We have also included social media graphics you can use to add onto your posts. For example, if you gave to the Student Life and Learning Fund, you can post the accompanying graphic.

We recommend you post once every two weeks to all personal social media channels. Even if you feel you do not have a huge following on your social media channels, crowdfunding is all about word-of-mouth. Feel free to update the posts to reflect your personal perspective and remember, someone will be impacted by your words. Have fun, and thank you for participating!

The emails and posts include:

Date/Time frameType of email/post

Week of March 1

Launch announcement: Project appeal

Week of April 1

Early campaign update and request for support

April-May

Mid-campaign update and request for support

Month of June

Final campaign update and request for support

July

Campaign summary and thank you

Before/during campaign

Facebook:

Option 1

Mark your calendars for VCU’s Invest in Me launch on March 1! This year, you can join the crowdfunding effort to invest in VCU’s students.

support.vcu.edu/iim

Option 2

VCU’s Invest in Me campaign raises funds to enhance the VCU experience for our students, and your support focuses on what matters most — their educational experience. Give back to VCU students today!

support.vcu.edu/iim

Option 3

Make a lasting impact on a VCU student. Give today to support VCU’s Invest in Me campaign!

support.vcu.edu/iim

Twitter:

Option 1

Every gift counts! Give now to support VCU’s Invest in Me campaign and help make a lasting impact on a student today!

support.vcu.edu/iim

#IIMVCU #VCU

Option 2

Let’s work together to support VCU’s students. Invest in them. Your support today is an investment not just in their future but in all of our futures. Donate now!

support.vcu.edu/iim

#IIMVCU #VCU

Instagram post/story:

Option 1

Mark your calendars for VCU’s Invest in Me launch on March 1! This year, you can join the crowdfunding effort to invest in VCU’s students. Visit the link in our bio to make a lasting impact on a student today.

#VCU #VirginiaCommonwealthUniversity #IIMVCU

Link:

support.vcu.edu/iim

Thank you/post-campaign

FB:

Option 1

Thank you for supporting VCU and helping students make the most out of their time here at VCU!

Option 2

Thank you for supporting VCU and helping to make the Invest in Me campaign a success!

TW:

Option 1

Thank you for supporting @VCU and helping support each and every student!

Option 2

With your help, the Invest in Me crowdfunding campaign was a success! Thank you for supporting @VCU.

Instagram:

Option 1

Thank you for supporting @VCU, supporting our students and making a difference.

#VCU #VirginiaCommonwealthUniversity #IIMVCU

Donor emails

Below is a sample email for you to send out to potential donors letting them know about the campaign.

Hello all,

I am writing to ask you to join me in supporting Virginia Commonwealth University’s Invest in Me campaign. The campaign raises funds to enhance the student experience, funds that provide scholarships that help students graduate on time with minimal debt and other awards that offset living expenses so they can focus on educational experiences that expand their learning beyond the classroom.

An enriching education at VCU should be within reach of anyone with the motivation and drive. Our students come to VCU from every imaginable walk of life to pursue their dreams, and your support for the Invest in Me campaign helps them focus on what matters most — their educational journey.

Please join me in making a gift today and investing in VCU students. It’s easy at support.vcu.edu/iim. Your support is an investment not just in their future but in all our futures.

Thank you and warmest regards,

[INSERT YOUR NAME]

Donor FAQ

Is my donation tax deductible? Will I get a tax receipt?
Yes. A donor tax receipt is sent via email to the donor email address provided once the donation is submitted.

Can I donate anonymously?
Yes. You may donate anonymously. When you go to make a donation, there is a box you can click that says “Keep My Donation Anonymous.” VCU will need to capture your information internally, so that tax receipts and other information may be provided to you.

Can I write a check or give you cash?
Yes. We are happy to accept checks or cash. Please make your check payable to the VCU Foundation. Please put the Invest in Me designation on the memo line (Student Life and Learning, Opportunity VCU, Excellence VCU or Talent VCU) with a note stating this is for the Crowdfunding Campaign. If your check is postmarked June 30, 2021, or earlier, your donation will be added to the fundraising total reflected on the webpage. Donations postmarked after June 30, 2021, will still go toward the goal of the campaign but may not be reflected on the fundraising website. You may drop off checks or mail them to:

Virginia Commonwealth University
Office of Development and Alumni Relations
Box 843042
Richmond, VA 23284-3042

I want to donate later. What is the link?
You may donate toward the Invest in Me campaign after June 30, 2021, but the donation will not go toward the $50,000 goal of this crowdfunding campaign. Gifts after June 30, 2021, can be mailed to the address above or be made online at www.support.vcu.edu/give/invest.

What does my donation support?
The Invest in Me campaign raises funds to enhance the VCU experience, from scholarships that make it possible for students to join our campus community and stay the course through graduation to awards that offset living expenses while they focus on meaningful internships or assistantships to travel grants that help them attend academic and professional conferences or expand their horizons through study abroad.

Thank you for being an advocate for the Invest in Me crowdfunding initiative!