Advocates Toolkit

In this toolkit you’ll find:

Just copy, paste and post. Please don’t hesitate to customize the sample social media posts and emails to best fit the project or cause you’re supporting!

Questions? Contact Jessie Pavlidis, project coordinator, at pavlidisjl@vcu.edu.

Communications planning

The key to crowdfunding success is a solid communications plan, which includes email and social media. Your project team should have a communications plan and timeline at least two weeks before you intend to launch.

Prelaunch checklist

  • Create a communications plan outlining what will be sent prior to and during each week of the campaign
  • Recruit advocates to help support the project and carry out the communication plan and make sure all have accepted their invitations to the platform
  • Create a stewardship plan outlining how you will stay in touch with donors throughout the life of the project and three to six months after project completion
  • Identify one person on your team to send timely thank-you updates throughout the campaign
  • You must have early donors. The platform can be opened for a limited time for them; this allows for starting off the launch with donations already posted

Suggested timeline & launching the project

Crowdfunding campaigns require a minimum of four to six weeks to plan and four to six weeks to execute a successful campaign launch (total of 8-12 weeks). Project teams that take the time to craft thoughtful messaging, create a compelling campaign video and assign communication roles set themselves up to meet and surpass their crowdfunding goal.

Sample timeline

Eight weeks before launch
  • Complete training sessions
  • Begin shooting for video
  • Assign campaign roles
  • Recruit additional advocates
  • Finalize accounting information
Six weeks before launch
  • Work on your communications plan
  • Check in with advocates
  • Create email contact lists — contact your unit’s DAR professional for assistance with alumni email lists
Three weeks before launch
  • Input webpage content for final copy edit
  • Plan messaging for mid-campaign updates
  • Production of video content
Two weeks before launch
  • Send prelaunch emails
  • Prepare messaging for launch-day emails
  • Finalize accounting information
  • Confirm campaign roles and responsibilities
  • Arrange for platform to open for early donors
  • Make final edits to video and copy on story page

Website

support.vcu.edu/igniter

Social Media Calendar

Sample social posts

NOTE: All posts using images on Twitter and Instagram must include alt text or image descriptions, per VCU social media accessibility guidelines. Detailed information can be found under the “content policies and disclaimer” tab.

Pre-Giving Tuesday

FB:

Option 1

Mark your calendars for Giving Tuesday, on Dec. 3! This year, you can fight to end food insecurity on campus by supporting Ram Pantry.

vcu.edu/igniter

Option 2

One-third of students at VCU has experienced food insecurity. This Giving Tuesday, join the fight against student hunger by supporting Ram Pantry.

vcu.edu/igniter

Option 3

You have 24 hours to end student hunger at VCU. Support Ram Pantry on Dec. 3, Giving Tuesday.

vcu.edu/igniter

TW:

Option 1

You have 24 hours to end student hunger at VCU. This #GivingTuesday, Dec. 3, join the fight against student hunger by supporting @VCURamPantry.

vcu.edu/igniter

#VCU

Option 2

Dec. 3 is #GivingTuesday! Help us end food insecurity at VCU by supporting @VCURamPantry.

vcu.edu/igniter

#VCU

IG:

Option 1

Mark your calendars for Giving Tuesday, on Dec. 3! This year, you can help end food insecurity on campus by supporting @VCURamPantry.

#VCU #VirginiaCommonwealthUniversity #GivingTuesday

Day-of (12/3)

FB:

Option 1

Today is Giving Tuesday. Do your part to end food insecurity at VCU by making a gift to support Ram Pantry today!

http://c-fund.us/o1i

Option 2

It’s Giving Tuesday! Help support Ram Pantry now and make your gift through the link below.

http://c-fund.us/o1i

TW:

Option 1

Today is #GivingTuesday! Help end student hunger at VCU and make your gift today!

http://c-fund.us/o1i

Option 2

It’s #GivingTuesday! Support @VCURamPantry and make your gift today!

http://c-fund.us/o1i

IG:

Option 1

Today is #GivingTuesday! You have 24 hours to help end student hunger at VCU. Support @VCURamPantry by making your gift today.

#VCU #VirginiaCommonwealthUniversity #GivingTuesday

Thank You (12/4)

FB:

Option 1

Thank you for supporting Ram Pantry and helping us fight student hunger at VCU!

Option 2

Thank you for supporting Ram Pantry and helping to make Giving Tuesday a success!

TW:

Option 1

Thanks you for supporting @VCURamPantry and helping us fight student hunger at VCU!

Option 2

With your help, Giving Tuesday was a success! Thank you for supporting @VCURamPantry.

IG:

Option 1

Thank you for supporting @VCURamPantry, fighting student hunger and making Giving Tuesday a success!

#VCU #VirginiaCommonwealthUniversity #GivingTuesday